Soft Power Methods In Politics And Economics

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Resumo

The well-established definition of "soft power" is a form of political power that involves the ability to achieve desired results on the basis of voluntary participation, sympathy and attractiveness, as opposed to "hard power", which implies compulsion. The article analyzes theoretical and methodological approaches to the possibility of using not only in politics, but also in economics soft power methods, which, in the author's opinion, can become part of the management policy aimed at using public (open, accessible and collective) methods of influence.

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Sobre autores

Sergei Chernykh

Institute of Economy of the Russian Academy of Sciences (RAS)

Autor responsável pela correspondência
Email: socpol@mail.ru
Rússia, Moscow

Bibliografia

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